Apple Fighting Gender-Gap One App Developer At A Time

January 29, 2019

Apple’s spaceship-like Apple Park campus served as a launchpad Sunday afternoon as the company welcomed 11 female entrepreneurs from around the world for it’s Entrepreneur Camp,  a program designed “to provide female app creators with the tools needed to thrive in today’s global app economy.”  But Sunday’s reception, with wine and refreshments, was only the jumping off point. The women will remain at Apple for two-weeks to work with Apple engineers to accelerate their apps and, hopefully, gain a larger share of that $120 billion that’s been earned so far by Apple developers, with more than a quarter of that revenue flowing in the past year alone, according to Apple.

Over the next two weeks, the women will be engaged in sessions on  design, technology, App Store marketing and how to optimize their apps  for Apple’s A12 Bionic chip, ARKit and other technologies for iOS devices.

App empowers women in tech

One of the developers, Kim Azzarelli, co-founder of Seneca Connect, has developed an app designed to promote women in technology. In an interview, she said “women engineers are only getting 2% of venture capitol and 4% of loans.”

 

 

The App is based on the book Fast Forward, co-authored by Azzarelli and Melanne Verveer, with a foreword by Hillary Clinton, and is designed to provide women entrepreneurs and women in business “with practical lessons from women leaders and experts, and connects women to news, women-owned businesses, women-focused events, impactful non-profits and recent research.”

The stats cited by Azzarelli stand with research from Evia that women make up only 20% of the U.S. tech workforce, despite making up about half of the overall U.S. workforce. The study found that only 5% of startups are woman owned and women make up only 5% of tech leadership.

 

 

 

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